Content profiling allows you to create the most dynamic site possible. Through the use of passive profiling, WebGUI is capable of recognizing user viewing habits and dynamically generating items of interest with very little action required of the user. 

Content profiling allows you to: 

• easily add global metadata fields to be used on assets throughout your site.
• profile content and site users to dynamically display items of interest.
  
• enhance search engine visibility.
• use metadata as template variables.
  

WebGUI allows you to establish groups of users. Those groups can then be given viewing privileges to individual content applications. In addition, WebGUI can also dynamically generate user privileges based on IP address, how often users interact with the site, opt ins, and even what links the user has clicked on. Groups can also be tied to LDAP and Database queries to dynamically add users to groups based upon security in other systems or user profiling and more. This allows the entire browsing experience to be interactive.