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WebGUI Facebook Integration

Facebook is one of the world's largest sites, its recent central role as the main communication medium for the Egyptian Revolution has made this social communication platform a player in global world dynamics.

WebGUI being our favorite CMS, a CMS that has proven itself through the years as a very versatile out of the box solution, shows its flexibility again in its unique ability amongst all CMS solutions to enable easy and deep integration with facebook in a way that to the best of my knowledge is not possible with other CMS platforms.

The central part of this is that facebook fan pages now allow developers to create sub pages ( previously called tabs ) that are in reality frames that contain content from external ( to facebook ) web sites.

This allows all cms solutions to integrate with facebook but what is unique in WebGUI is that you can have a finer grain of control and the ability of not duplicating content.

WebGUI allows you to have a traditional page, which has multiple content elements embedded into it. What is unique about WebGUI is that each such content element can have its own url and can be accessed independently of the main page it is embedded in. Also with shortcuts you can create mashups of your existing content into other pages in new and novel ways.

Now with a facebook application like the facebook iframe application, you can easily embed an external web page into a facebook fan page, but the problem is that you will not want to embed an existing web page from your web site, since you will not want the full navigational structure of your web site and since the size you can embed in facebook is fixed.

So now with webgui and iframe facebook app you can embed internal page elements only in facebook.

Take a look at these pages

http://www.cinnabon-egypt.com/stores-map

http://www.facebook.com/cinnabon.egypt.official?sk=app_205521576149308

http://cinnabon-egypt.com/stores-map/map

Here you can see that we actually embedded just the internal content of the first page in the facebook fan page. This is because the content was actually in an asset that had its own url, we took that url and put it in the iframe facebook application and enabled that as a facebook fan page tab. The resulting page allows us to change the content in the original asset and it will be reflected in the fan page automatically.

The third link above is actually the URL of the map asset from WebGUI that was embeded in the facebook fan page tab.

A more complex example is below

http://www6.mashy.com/

http://www.facebook.com/mashy.com.website?sk=app_190322544333196

Although the content is not in English you will see that the first page is a complex portal. What we did in the facebook page is create a new page with the exact dimensions as the facebook fan page iframe and create shortcuts of the assets on the first page. As in the previous example, any changes to the main site are automatically reflected in the fan page tab show.

With WebGUI assets having their own URLs, having one content source update your web site and your facebook fan page automatically is much easier than in competing CMS solutions such as joomla.

Keywords: facebook

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