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Search Engine Visibility

Search engine visibility is an important way to direct people to your website, but with today’s saturation of websites it’s hard to come by. There are some tips and tricks that can help you gain visibility, and with a little luck you might just find your website in the spotlight.



Cross-site Promotion

Cross-site Promotion is possibly the best way to increase your visibility. The more sites that link to you, the higher your rank in the search engines. It’s not only the number of sites that link to you, but the quality of those sites. If the sites that link to you are ranked high, then your ranking will increase as well. This concept, created by Google and called PageRank, is now used in 80% of searches on the Internet.

If you know of sites that link to your site (or if you control multiple sites) you'll do well to submit the linking sites at the same time you submit yourself. There are programs on the market, such as Dumptruck (, that make this process a little easier.



Many search engines offer a pay-per-submission model, where they either speed up the submission process or don’t take submissions unless they are paid to be indexed. It might be wise to take them up on this submission process if you are looking for fast, good placement.


Text Navigation

Graphic or animated navigation has become popular because many think it looks nice; however, search engines don’t like it. Search engines read text. If your links aren’t text-based then the search engines have a difficult time spidering them. In this case, simple is better. If you just have to have your cool looking navigation, at the very least provide an alternate text-based navigation at the bottom of all your pages.



Use a different title on every single page in your site. Proper user of title tags can mean the difference between getting listed or not. Lucky for you, WebGUI takes care of this.


Providing useful content on your site aids search engine visibility, but it’s also important to pay attention to mechanics. Proper grammar and spelling go a long way, as does descriptive language. Load your content with nouns and adjectives, as most search engines throw out adverbs, verbs, and conjunctions when looking for keywords.


Avoid Frames

Search engines have a difficult time indexing framed sites, so don’t use frames when building your site. If you do use frames, and the search engine does index it, the search engine won’t index your frameset document, but rather your content pages (often without any sort of navigation).


Alt Elements

Be sure to fill out the ALT element of your images. Include descriptive content of what the image contains to improve your search engine rank, and help sight impaired site visitors, as they will be able to “hear” your images.

Meta Tags

In the beginning, meta tags were the beacons of search engines; today, they are pretty much irrelevant to most large search engines. However, there are still some smaller search engines that utilize meta tags, so it can’t hurt to use them. If you don’t know how to build meta tags, then you can use a site like to help you out. If you do use meta tags, use them well:

  1. Add meta tags to each page or section of your site.

  2. Use different key words in each section. Be sure your key words match the key words in your content. This will increase your ranking. WebGUI now contains a Keyword field in the Metadata tab of each asset. This makes it very simple to assign keywords to all pieces of content on the site. In addition, these keywords are automatically indexed by WebGUI's search engine.



Keywords: search engine optimization search visbility seo

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